Can you believe it? A couple of months ago, industry giant Unilever sued Hampton Creek over the use of the word “mayo.” Unilever, maker of Hellman’s mayonnaise, didn’t like that Hampton Creek named their eggless product Just Mayo.
Hampton Creek is a San Francisco-based food technology company that was founded in 2011. They focus on plant-based products and they currently produce Just Mayo and Just Cookies (both vegan). By comparison, Unilever is one of the oldest multinational companies, with over 400 brands in more than 190 countries. They’re the world’s largest producer of food spreads, with over 30% market share.
In a classic David vs. Goliath scenario, Unilever sued Hampton Creek over market share and claimed Hampton Creek is falsely advertising its product as mayo, even though it doesn’t contain eggs.
Well Big Mayo lost this battle. They dropped the lawsuit amidst a flurry of bad PR. People were infuriated at the food giant’s bullying and sided with Hampton Creek. The lawsuit actually gave Hampton Creek millions of dollars in free publicity, and may people who’d never even heard of them vowed to buy Just Mayo on principle alone!
On a side, note, I encourage people not to buy any Unilever products for one other reason: They test on animals! Here’s some info on their testing (no graphic images), and an infographic with some of their most popular brands.
So, if you haven’t already, I encourage you to try Just Mayo. You can get it at Safeway, Costco, Whole Foods, Target, Walmart, and a host of other retailers.