They say steak has vitamins

I was innocently perusing the pages of a women’s health magazine when I came a cross a rather offensive ad. It was a full-page advert that proclaimed: That’s right: Steak has vitamins. How do you like us now?

steak ad crumpled up

Hmm. How ’bout Not At All?

The beef-it’s-what-for-dinner-folks (aka the Cattlemen’s Beef Board and National Cattlemen’s Beef Association) had the audacity to target a health-conscious demographic who they thought might be eschewing beef for healthier options. The ad bragged that beef has B vitamins.

A 3 oz. flank steak has 158 calories and 25% of the daily value of B6, 23% of B12, 7% riboflavin, and 34% niacin.

So what?

B vitamins are a great source of energy, but potatoes have 31% of B6. Portobello mushrooms have 24% of riboflavin. Peanut butter and passion fruit have loads of niacin. And B12? I’d rather get it from fortified bread, soy milk or a Luna Bar.

When you get your vitamins from plants, you don’t have to deal with bad cholesterol, saturated fats, trans-fatty acids or animal protein. If you’ve read The China Study, you’ll know that animal proteins turn on cancer cells. Plant proteins turn them off.

No amount of sugar-coating by the Beef Board will make me eat meat. My dog is chock-full of vitamins but I won’t eat him. A human cadaver has vitamins, but that’s out of the questions. I eat things (plants), not beings.

I’m not really surprised that the beef industry is duping people. I’m also not surprised that a magazine will accept ridiculous ads (ads pay the bills). I just hope people are smart enough to see through all the bull.

Have you seen and ridiculous ads lately?

8 thoughts on “They say steak has vitamins

    • Wow! The Taco Bell campaign is a great (but horrible) example of duping consumers. No one needs animal protein, and promoting their power protein menu as some sort of health benefit is downright dangerous. Thanks for sharing!

  1. It appears that the marketing section of the Beef Board is getting desperate…..perhaps the consumption of meat per capita is falling…..certainly vitamins and all nutrients are available from a plant based diet.

    • I agree! No one needs meat and as more people figure that out, I suspect the Board is getting scared. But they can’t sell cruelty and expect that business model to hold up. The tide is changing and everyone has a chance to get with it. Selling frits and veggies–health–is GOOD business 🙂

  2. Further to the statement above “No one needs animal protein”…..likewise, no one needs animal fat!!!!!

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